Unity Bank unveils new brand identity, bringing members together under one united future
Unity Bank today announced the launch of its new brand identity, marking a significant milestone in the organisation’s evolution as a leading customer-owned bank. The new brand brings together the strengths, heritage and shared values of its member communities under a single, modern Unity Bank identity.
The new brand reflects Unity Bank’s commitment to delivering a simpler, more connected banking experience while remaining true to its customer-owned principles. The launch introduces a contemporary visual identity, enhanced digital experiences and a unified approach designed to better serve members across Australia.
“Our new brand represents more than a new look – it reflects who we are, what we stand for and where we are headed,” said Rosanna Argall, Chief Executive Officer of Unity Bank. “As a customer-owned bank, our focus remains firmly on our members. This new identity positions us to deliver even greater value, innovation and service while preserving the personal relationships and community focus that define Unity Bank.”
The new brand came together after an exhaustive process of focus groups with members, non-members and employees and follows the successful integration of all systems following the merger in March 2025. The launch also reflects Unity Bank’s vision of creating a stronger, more efficient organisation capable of investing in better products, enhanced digital capabilities and improved member experiences.
Key features of the new brand include:
- A modern visual identity designed to reflect the values and heritage of three strong legacy brands
- A unified online and mobile banking experience
- Enhanced accessibility and streamlined member interactions
- Continued commitment to enhancing our impact on our members, our communities and the planet
- Ongoing investment in innovative banking solutions
While the brand identity is changing, Unity Bank’s core purpose remains unchanged: helping members achieve their financial goals and our commitment to ‘standing with you’ no matter what and always being there to support our members on their financial journey.
“This is an exciting new chapter for our organisation,” added Rosanna Argall. “We are building on a strong legacy while creating a stronger future for our members, communities and employees.”
The new Unity Bank brand will be rolled out across digital channels, branches, communications and member touchpoints progressively from 11 June 2026.
Rosanna Argall
Chief Executive Officer
